What exactly is Local SEO Marketing?
Local SEO (Search Engine Optimization) is the process of increasing your business rankings, presence, and visibility in search. Local SEO, if done right, can be a very effective way to market your local business online. Getting found for keywords related to your business or product is the start as that is exactly what Your clients are typing into Google when looking for what they need.
What is a ‘Local Search’?
First, let’s look at the statistics:
Did You know that nearly 50% of all searches have “local intent”?
Local searches are intended to give clients the best results possible and they look something along the lines of: ‘contractors near me’ or ‘best dentist in [your city]’. Google understands that the people typing in these searches want business listings based on location and that is exactly what Google displays.
What is the Local Map Pack?
The ‘local pack’ is the block of three business listings that appear below the Paid Adds in the Google Search
Below is the local pack that results from the search ‘basement waterproofing etobicoke’