Local seo
Local SEO is a powerful digital marketing strategy that puts your business products or services in front of qualified prospects in your area.
Google introduced this internet marketing platform to help customers more effectively find what they need when and where they need it, and the other search engines soon followed suit by launching their own local platforms.
If your business serves a specific geographic market, local SEO can help improve your odds of capturing new customers at the time they are most likely to make a purchasing decision.
Today, when the majority of internet searches are performed from a mobile device – and when most of your prospects are searching online for what you have to offer – local SEO can help you increase your market share as well as your revenues.
What is Local SEarch engine optimization?
In short, Local SEO (Local Search Engine Optimization) is the process of gaining traffic from organic (free) search. Search engines such as Google, Bing, and Yahoo show search results based on a search query input by the user. Based on the search query, the search engine ranks the results based on what it believes to be the most relevant.
who can benefit from local seo?
If you have a brick-and-mortar location or if you provide services on a local or regional level, the chances are excellent that local or hyperlocal SEO marketing can provide significant benefits for your business.
In fact, for many businesses, this internet marketing platform provides a greater return-on-investment (ROI) than almost any other alternative. The impressive ROI of local search engine optimization stems from the fact that, not only is that approach highly effective for reaching prospects but much of the platform is offered by Google and the other search engines free of charge.
As the search engines continue to expand and improve their local and hyperlocal SEO platforms, more and more businesses find this approach invaluable for achieving their goals.
why invest in digi bosses seo?
SEO is a long-term investment, but one of the best investments you can make for your business. Ranking at the top of the search results for popular and relevant keywords generates a lot of visitors to your website. These visitors have intent to make a purchase and can easily be converted into a sale.
our toronto seo process:
Below is a general overview of our Toronto SEO process. SEO is not a “one size fits all” solution. We craft unique SEO strategies for all of our clients.
KEYWORD RESEARCH
In SEO, finding and picking the right keywords is the foundation. Keywords or phrases which will help a search engine match a search query to the content on your website is the goal.
LINK BUILDING
Links from other websites (backlinks) are what carry the most weight in the eyes of Google. Using content and other strategies, we build links from other websites with high authority to yours.
ON-PAGE OPTIMIZATION
Links from other websites (backlinks) are what carry the most weight in the eyes of Google. Using content and other strategies, we build links from other websites with high authority to yours.
ONLINE PRESENCE
Google looks at more than just your website. It is essential for your website to be found on other websites as well, this sends the message that your business is legitimate. We create and manage listings for you in 3rd party directories.
MONTHLY REPORTING
As we implement our SEO campaign, we track how the site is ranking for each keyword and provide quantitative data to show you exactly what progress is being made and what work is being performed on your website.
RINSE & REPEAT
There’s always room for improvement in SEO. After we analyze the SEO campaign performance, we go back to the drawing board and perform the same steps again, making necessary adjustments along the way.
the truth about seo
Many believe that a common practice with SEO is tricking Google into ranking a website higher.
The truth is, making attempts to “trick” Google won’t actually improve your rankings. This is commonly referred to as black-hat SEO in the SEO community. Using black-hat SEO techniques can actually get your website removed from Google entirely.
The main goal of SEO is to establish authority and provide excellent user experience on your website that will actually attract and retain visitors. We only use white-hat SEO techniques when performing SEO on your website.
We strive to be not only the best, but the most ethical Toronto SEO company.